Government Affairs Blog

New media, old media: how to keep up

Consumers of media have become producers.  Newspapers are changing to meet this challenge.  New media online magazines are now established brands without having to have existed in the non-virtual world.  Wikis, blogs, social media and 2.0 are part of everyday language. 

As a consumer it is hard enough to keep up.  As a communications professional it is vital to understand these changes and have some sense of what is coming next.

In no order of preference here are some websites that can keep the communicator in the know:

http://media.guardian.co.uk/
http://www.prweek.com/uk/
http://www.pressgazette.co.uk/
http://www.wired.com/

Wired may appear the odd man out in this collection.  But the online magazine (there is also a printed version) covers social trends and new ways of communicating from a technological point of view. 

There are other ways to stay in the loop.  The monthly CIPR GAG events have speakers from politics and journalism.  On Tuesday 16 January, Margo Miller from Democrats Abroad will be addressing the members on the agenda for the 110th Congress.  When Alan Rusbridger, Guardian Editor, spoke to the group he talked at length about how the Guardian is dealing with new media and what it meant for traditional papers.