Government Affairs Blog

What do you do all day?

Recently a couple of people have asked me how to start out in public relations.  One of the things they wanted to know is what exactly a PR person does.

Of course, there is never a typical day.  That is one thing you should bear in mind if you are thinking about entering the profession.  If you want routine you should look elsewhere.

Most days though you will find yourself going through the national press, monitoring blogs, checking news websites. 

A lot of the work relates to the media: writing news releases, calling journalists and sharing lunch with them.  But there are other things that you will find yourself doing.

A term that PR people like to use is 'environmental scanning'.  Part of that is the press monitoring bit but it also involves going out and talking to your organization's stakeholders.  Knowing what issues are bubbling under the surface, spotting potential crisis and developing plans to deal with all that is a crucial aspect of the job. 

I should also point out I am writing from the point of view of someone who works in-house.  Many people are employed by agencies and will look after several accounts.

Part of the 'environmental scanning', and something you need to be able to enjoy, are receptions and functions.  Attending evening events where you can meet with stakeholders and colleagues, cement relationships and pick up gossip is crucial. 

So if you are a sociable creature, enjoy writing, talking and know how to listen, the world of PR could be for you. 

Simon Goldie a member of the CIPR GAG Executive Committee and is Head of Communications at The Chartered Institute of Taxation - www.tax.org.uk